You didn't get into this to be
broke and busy.
I grew a near seven-figure beauty studio from one treatment room — no funding, no shortcuts. Now I coach solo beauty pros to price right, systemize, and actually get paid for work they're already great at.
Still working on the skill? I also teach PMU, paramedical, and esthetics. See all training →
I learned the business side the hard way. You don't have to.
I started with a skill, one treatment room, and absolutely no clue what I was doing on the business side. I undercharged. I said yes to everyone. I burned out — twice — before it clicked that being busy and being profitable are not the same thing.
Nine years and a near seven-figure studio later, I know exactly where the money leaks and how to plug it. No fluff, no guru nonsense — just what actually moved the needle for me.
— Paige
My full story →The Paige Russo Method
A structured 1:1 coaching program that takes you from guessing to running a real business — everything I learned the expensive way, so you don't have to.
Define
Get clear on your offer, your numbers, and where you actually stand.
Refine
Fix your pricing and stop leaking time and money.
Elevate
Create the brand that brings the right clients to you.
Expand
Scale smart — grow your income without burning out.
founding rates — first 3–5 clients only
You're allowed to make money doing what you love.
— Paige
Three ways to stop guessing.
Whether you want one focused conversation or someone in your corner for the next twelve weeks — there's a way in.
The Power Hour
For when you have one big problem and you need it solved this week.
- 90 minutes, just you and me
- One focused win — pricing, an offer, a bottleneck
- Walk away with a clear next step
- Credits fully toward the program if you enroll within 14 days
The Method — Core
For solo operators ready to get stable, profitable, and off the hamster wheel.
- 90-minute kickoff diagnostic
- 6 biweekly 60-minute 1:1 calls
- Pricing, systems, branding, and growth
- A plan made around your actual business
The Method — VIP
For growth clients who want speed — and want me in it with them.
- 90-minute kickoff diagnostic
- 12 weekly 1:1 calls — twice the cadence
- Done-with-you, not just advice
- The fastest path through the Method
Prefer to go at your own pace?
The self-paced online course covers the same foundations — pricing, systems, branding, and marketing — on your schedule, from anywhere.
not sure which one? let's talk it through —
Book a free discovery call →You can't build a business on work you're not confident in.
If you're still building the skill — or adding a service that finally pays what it should — that's where training comes in. Hands-on, in person, in Bowling Green.
Permanent Makeup
Microblading, powder & ombré, lip blush, eyeliner, and nano brows.
Paramedical Tattooing
Areola restoration and scar + stretch mark camouflage.
Esthetics
Brow lamination, dermaplaning, and microneedling.
Small groups · live models · online course included · flexible dates
You're one good decision away from a completely different year.
— Paige
They stopped guessing. Then everything changed.
“Before coaching, I was busy but barely making money. Paige helped me look at my actual numbers, raise my prices, and clean up how I was booking. I finally feel like I'm running a business instead of just working nonstop.”
“I was so nervous going in — I'd never worked on a live model. Paige made me comfortable right away and explained everything in a way that actually made sense. I left thinking, okay, I can really do this.”
“I'd taken a PMU course elsewhere but still didn't feel ready for paying clients. Training with Paige was completely different — she corrected the little things I was struggling with and never made me feel embarrassed for asking questions.”
“The support after training has been huge. Weeks later I had a question about a client and Paige was still there to help. A lot of courses hand you a certificate and send you home.”
“I kept talking myself out of signing up. I'm so glad I stopped waiting. I left with a real plan for practicing, posting my work, and getting my first clients — instead of just hoping it would happen.”
“Before coaching, I was busy but barely making money. Paige helped me look at my actual numbers, raise my prices, and clean up how I was booking. I finally feel like I'm running a business instead of just working nonstop.”
“I was so nervous going in — I'd never worked on a live model. Paige made me comfortable right away and explained everything in a way that actually made sense. I left thinking, okay, I can really do this.”
“I'd taken a PMU course elsewhere but still didn't feel ready for paying clients. Training with Paige was completely different — she corrected the little things I was struggling with and never made me feel embarrassed for asking questions.”
“The support after training has been huge. Weeks later I had a question about a client and Paige was still there to help. A lot of courses hand you a certificate and send you home.”
“I kept talking myself out of signing up. I'm so glad I stopped waiting. I left with a real plan for practicing, posting my work, and getting my first clients — instead of just hoping it would happen.”
4.9★ average from 52 students and clients on Google
Start with something free.
Brow mapping charts, color guides, aftercare sheets, skin and acne references — 11 free guides, yours with one signup.
Get the free guides
Every system I use, ready to go.
Client intake forms, SOPs, pricing frameworks, content calendars — the done-for-you templates behind a real beauty business.
Shop the library
Let's figure out what's actually holding you back.
Book a free discovery call. Worst case, you get some free advice and I tell you you're doing better than you think. Best case, we build something.