Founding rates open — first 3–5 clients only.
You're really good at this.So why are you still broke?
You learned the craft. Nobody taught you pricing, systems, or how to run the thing like a business. That's not a you problem. That's a gap — and it's fixable.
Let's talk about what's actually happening.
Booked solid — and still checking your bank account with one eye closed.
Haven't raised prices in two years because you're scared everyone will leave.
Doing your own books, marketing, and everything else — at 11 p.m.
Watching artists with half your skill charge twice your rate.
Saying yes to clients you should've said no to — and paying for it all week.
You love the work. You're starting to resent what it costs you.
None of this is a skill problem.
You paid for the certifications. Nobody taught you pricing, systems, or how to run it like a business. So you guessed — and paid for every guess. That's the part I fix.
The most expensive thing you can do is nothing.
— Paige
What does another year like this cost you?
- Another 12 months underpriced — thousands you earned and never collected.
- Another year of 11 p.m. admin instead of dinner, sleep, or your kid's game.
- The same draining clients, because you never learned to say no.
- And next year, still saying “I'll figure out the business side eventually.”
- Prices that match your worth — and clients who don't blink.
- Systems that run without you. Your evenings back.
- A calendar full of the right clients, not just any clients.
- A business that finally pays you like a business.
I won't pretend coaching is cheap. It isn't. But staying stuck costs more — it just bills you slowly, in Sundays and unpaid hours.
Let's talk — free discovery call
I made every mistake on that list.Twice.
One treatment room. No funding. No idea what I was doing on the business side. I undercharged for years, said yes to everyone, and burned out twice before I figured out that being busy and being profitable are not the same thing.
Nobody handed me a system, so I made one — through a lot of expensive trial and error. It worked. That studio is now a near seven-figure business, and I still run it.
I'm not a coach who read a book about this. I'm the person who lived it, fixed it, and is still in it. That's the difference.
— Paige
The Paige Russo Method
Not a course you watch. A structured 1:1 program where we go into your actual business — your numbers, your pricing, your calendar — and fix it, stage by stage.
Define
where you actually stand
We open the books. What you charge, what it costs you, what you actually keep. Most people have never done this — and it's usually the moment everything clicks.
Refine
stop the bleeding
Reprice, repackage, cut what's costing you. We plug the leaks in your pricing, your booking, and the hours you're giving away for free.
Elevate
the right clients, coming to you
A brand and marketing approach that attracts people who value the work — so you stop chasing and start choosing.
Expand
grow without burning out
What to add, when, and how to keep more of it. Growth that gives you your evenings back instead of taking more of them.
What we cover along the way
Three ways to stop guessing.
Start here
The Power Hour
no commitment, just clarity
For when you have one big problem and you need it solved this week.
- 90 focused minutes, just you and me
- One clear win — pricing, an offer, a bottleneck
- You leave with a plan, not homework
- Credits fully toward the program if you enroll within 14 days
The flagship
The Method — Core
founding rate — first 3–5 clients
For solo operators ready to get stable, profitable, and off the hamster wheel.
- 90-minute kickoff diagnostic — we open the books
- 6 biweekly 60-minute 1:1 calls
- All four stages of the Method
- Pricing, systems, branding, and growth
- A plan made around your business, not a template
Done with you
The Method — VIP
founding rate — first 3–5 clients
For growth clients who want speed — and want me in it with them.
- 90-minute kickoff diagnostic
- 12 weekly 1:1 calls — twice the cadence
- Done-with-you, not just advice
- The fastest path through all four stages
- Priority access between calls
Prefer to go at your own pace?
The self-paced online course covers the same foundations — pricing, systems, branding, and marketing — on your schedule, from anywhere.
The things you're actually wondering.
I can't really afford this right now.
I don't have time for this.
What if it doesn't work for me?
Do I need to be a certain size or income to work with you?
Is this just PMU, or any beauty business?
What actually happens on a discovery call?
What's the difference between Core and VIP?
Why is the founding rate limited?
You've read this far.That means something.
One free call. No pitch, no pressure. You tell me what's going on, I tell you honestly if I can help. Worst case, you get free advice and I tell you you're doing better than you think.
Book a free discovery callFounding rates open — first 3–5 clients only.